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Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri Lanka

Akarawita, G. Sachintha; Dissanayake, D.M.R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Now showing items 1-1 of 1

Author
- Akarawita, G. Sachintha (1)
- Dissanayake, D.M.R. (1)
Subject
- Brand Awareness, Brand Loyalty, Brand Trust, Mediation, Perceived Quality (1)
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Date Issued
- 2021 (1)
Has File(s)
- Yes (1)