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Showing 10 out of a total of 32 results for community: Commerce and Management.
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Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
Dissanayake, D.M.R.
(
Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya
,
2015
)
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Critical Success Factors for Performance Oriented M-Learning in Sri Lanka
Dissanayake, D.M.R.
;
Velananda, Y. L.
(
Journal of Educational and Social Research
,
2020
)
Application of Social Media for Personal Branding: A Conceptual Review
Nanayakkara, N.W.O.K.D.S.P.
;
Dissanayake, D.M.R.
(
The International Journal Of Business & Management
,
2020
)
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
Sri Lanka Journal of Marketing
,
2018
)
Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries
Rajaratnam, R.A.
;
Medis, A. P.
;
Dissanayake, D.M.R.
(
International Journal of Latest Engineering and Management Research (IJLEMR)
,
2020
)
Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives
Herath, H.M.B.I.
;
Dissanayake, D.M.R.
;
Nanayakkara, N.W.O.K.D.S.P.
(
Global Scientific Journals
,
2020
)
Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
(
Solid State Technology
,
2020
)
Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka
Dissabandara, D.R.
;
Dissanayake, D.M.R.
(
International Journal of Research in Commerce and Management Studies
,
2020
)
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Author
Dissanayake, D.M.R. (32)
Wanninayake, W.M.C.B. (4)
Hossain, M.D.A. (2)
Jinadasa, M. (2)
Nanayakkara, N.W.O.K.D.S.P. (2)
Perera, R.P. (2)
Wasantha, H.L.N. (2)
Weerakoon, R. (2)
Akarawita, G. Sachintha (1)
Amarasinghe, N.M. (1)
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Subject
Celebrity Endorsement (3)
Bangladesh (2)
Brand Equity (2)
Celebrity Worship Motives (2)
Customer Brand Relationship (2)
Service Sector Brands (2)
Sri Lanka (2)
Advertising, Band Personality, Celebrity Personality, Creativity (1)
Attractiveness (1)
Brand Association (1)
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Date Issued
2020 - 2023 (11)
2010 - 2019 (18)
2006 - 2009 (3)
Has File(s)
Yes (32)