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The Impact of Consumer Perceived Value on Consumer Buying Intention for Value-for-Money Fashion Brands: Moderating Role of Age in Cambodian Market
Manarangi, K.T.A.
;
Dharmawardane, M.N.S.H.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka
,
2023
)
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Author
Dissanayake, D.M.R. (11)
Jinadasa, M. (2)
Nanayakkara, N.W.O.K.D.S.P. (2)
Perera, R.P. (2)
Weerakoon, R. (2)
Akarawita, G. Sachintha (1)
Dharmawardane, M.N.S.H. (1)
Dissabandara, D.R. (1)
Herath, H.M.B.I. (1)
Manarangi, K.T.A. (1)
... View More
Subject
Advertising, Band Personality, Celebrity Personality, Creativity (1)
Brand Awareness, Brand Loyalty, Brand Trust, Mediation, Perceived Quality (1)
Brand Evangelism, Brand Love, Personal Care Brands, Sensory Appeals (1)
Brand Identity, Brand Image, Brand Positioning, Personal Branding, Social Capital Theory, Social Media. (1)
Brand Love, Fast Food Chains, SEM, Sensory Marketing, Sri Lanka (1)
Brand Personality;Celebrity Endorsement; Entrepreneurial Celebrity Endorsement; Source Credibility; Marketing Communication (1)
Core characteristics, Frugal Innovation Model, Sri Lanka, Affordability, Simplicity, Sustainability, Eco-friendly, Core functionality (1)
Covid-19 Outbreak, Global Economy, New-Normal Scenarios, Sri Lanka, Strategic Imperatives (1)
Creative Advertising, Brand Personality, Celebrity Personality Traits, Sri Lanka (1)
Critical Success Factors, M-learning, Sri Lanka, Technology Acceptance Model, Unified Theory of Acceptance & Use of Technology (1)
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Date Issued
2020 (7)
2021 (2)
2023 (2)
Has File(s)
Yes (11)