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Showing 10 out of a total of 27 results for community: Commerce and Management.
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A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention.
Wijegunawardhana, S.M.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri Lanka
Kavindya, M.D.A.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Factors Influence on the Consumer Attitude towards Organic Food Purchasing in Western Province
Karunadasa, H.H.J.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Brand Equity on Consumer Purchase Intention: Special Reference to Lifebuoy Soap
Fernando, K.W.N.P.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Impact of Packaging on Consumer Purchase Decision with Special Reference to Green Packaging
Lakshani, W.P.A.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.
Dabare, G.C.P.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Influencing the Purchase Intention of Organic Food Products in Sri Lanka.
Karunatilleke, A.N.C.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.
Fernando, M.D.K.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.
Fasna, M.A.F.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri Lanka
Rashinda, Malshan.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Weerasiri, R.A.S. (27)
Maldeniya, D. (3)
Dabare, G.C.P. (2)
Dassanayake, P.S. (2)
Mendis, A.S.M.G. (2)
Nadeeka, H.S. (2)
Amarasinghe, N.M. (1)
Dissanayake, D.M.R. (1)
Fasna, M.A.F. (1)
Fernando, K.W.N.P. (1)
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Subject
Sri Lanka (6)
Celebrity Endorsement (3)
Customer Satisfaction (3)
Organic Food (3)
Purchase Intention (3)
Purchasing Intention (3)
Brand Image (2)
Indian Brands (2)
Marketing Mix (2)
Purchase intention (2)
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Date Issued
2016 (13)
2017 (8)
2015 (5)
2019 (1)
Has File(s)
Yes (27)