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Showing 10 out of a total of 24 results for community: Commerce and Management.
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The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
(
2011
)
Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.
Fernando, D.V.M.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.
Damayanthi, W.A.I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).
Peramuna, N.D.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.
Sewwandi, W.A.T.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.
Ranasinghe, R.A.C.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.
Lakshi, Erandi. W.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.
Wijerathne, W.P.T.U.P.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)
Ekanayake, I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages
Perera, W.A.C.T.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
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Author
Wanninayake, W.M.C.B. (24)
Chovancova, M. (5)
Damayanthi, W.A.I. (1)
Dissanayake, D.M.R. (1)
Ekanayake, I. (1)
Fernando, D.V.M. (1)
Jayawardene, M.U. (1)
Karunanayake, R.K.T. (1)
Lakshi, Erandi. W.P. (1)
Laksiri, W.M.R. (1)
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Subject
Brand Loyalty (3)
Purchase Intention (3)
Advertising Appeals (2)
Brand loyalty (2)
Brand personality (2)
Emotional Appeals (2)
Advertising (1)
Aftersales Service Quality (1)
Beer Industry (1)
Brand Association (1)
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2016 (9)
2017 (5)
2011 (3)
2012 (3)
2010 (1)
2013 (1)
2015 (1)
2020 (1)
Has File(s)
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