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Showing 10 out of a total of 27 results for community: Commerce and Management.
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IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
Sri Lanka Journal of Marketing
,
2018
)
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.
(
International Journal of Humanities and Social Science Invention (IJHSSI)
,
2019
)
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
(
Singaporean Journal of Business economics, and management Studies (SJBEM)
,
2018
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
(
2010
)
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
(
2016
)
Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri Lanka
Zhengang, Z.
;
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
(
2011
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
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Author
Dissanayake, D.M.R. (27)
Munasinghe, A. (3)
Weerasiri, R.A.S. (3)
Hossain, M.D.A. (2)
Ismail, N. (2)
Koththagoda, K.C. (2)
Wasantha, H.L.N. (2)
Amarasinghe, N.M. (1)
Amarasuriya, T. (1)
Bandara, B.S.S.U. (1)
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Subject
Sri Lanka (5)
Brand Equity (3)
Celebrity Endorsement (3)
Celebrity Worship Motives (3)
Attractiveness (2)
Bangladesh (2)
Customer Brand Relationship (2)
Service Sector (2)
Service Sector Brands (2)
Services Sector (2)
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Date Issued
2015 (8)
2017 (7)
2010 (3)
2016 (3)
2018 (2)
2011 (1)
2013 (1)
2014 (1)
2019 (1)
Has File(s)
Yes (18)
No (9)