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Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper

Koththagoda, K.C.; Dissanayake, D.M.R. (International Journal of Business and Management Review, 2017)

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- Dissanayake, D.M.R. (1)
- Koththagoda, K.C. (1)
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- Perceived Effectiveness of Celebrity Endorsement (1)
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