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Contribution of Generation Z Characteristics on Brand Dilution: A Case on Phone Industry Sri Lanka
Pemerathna, A.H.S.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka
Pushpakumara, J.
;
Wanninayake, W.M.C.B.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka
Herzallah, F.M.F.
;
Jayarathna, L.C.H.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province
Gunarathne, W.P.G.K.
;
Jayarathne, W.A.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Personality on Consumer Brand Loyalty: With Special Reference to the Fashion Apparel Retail Industry in Sri Lanka.
Molagoda, S.M.T.D.
;
Gyathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Country of Origin on the Brand Equity: The case of University Student in Purchasing Toothpaste in Sri Lankan Market.
Gomes, G.H.D.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Gomes, G.H.D. (1)
Gunarathne, W.P.G.K. (1)
Gyathree, D.A.G.P.K. (1)
Herzallah, F.M.F. (1)
Jayarathna, L.C.H. (1)
Jayarathne, W.A. (1)
Molagoda, S.M.T.D. (1)
Pemerathna, A.H.S. (1)
Pushpakumara, J. (1)
Ubayachandra, E.G. (1)
... View More
Subject
Brand Loyalty (6)
Social Media (2)
Aftersales Service Quality (1)
Anti Millennia Personality (1)
Brand Association (1)
Brand Awareness (1)
Brand Personality (1)
Construction Machinery Industry (1)
Consumer Behavior (1)
Consumer behaviour (1)
... View More
Date Issued
2016 (6)
Has File(s)
Yes (6)