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The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
Silva, A.R.N.
;
Fernando, P.M.P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
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Author
Fernando, P.M.P. (1)
Silva, A.R.N. (1)
Subject
Brand Loyalty (1)
Brand Personality (1)
Mobile Telecommunication Industry (1)
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Date Issued
2015 (1)
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