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Showing 8 out of a total of 8 results for community: Commerce and Management.
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Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)
Dissanayake, D.M.R.
;
Bandara, B.S.S.U.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka
Dissanayake, D.M.R.
;
Ismail, N.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Services Sector Research Propositions
Javed, S.
;
Sambasivan, M.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
Dissanayake, D.M.R.
(
Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya
,
2015
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
(
Scientific Research Journal (SCIRJ)
,
2015
)
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Author
Dissanayake, D.M.R. (8)
Amarasuriya, T. (1)
Bandara, B.S.S.U. (1)
Ismail, N. (1)
Javed, S. (1)
Maitra, R. (1)
Sambasivan, M. (1)
Subject
Brand Attitude (1)
Brand Benefits and Customer Buying Intention (1)
Brand Equity (1)
Brand Identity (1)
Brand Values (1)
Branding (1)
Branding Personality (1)
Cable Brands (1)
Call Centers (1)
Celebrity Endorsement (1)
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Date Issued
2015 (8)
Has File(s)
Yes (8)