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Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives

Herath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P. (Global Scientific Journals, 2020)

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Author
- Dissanayake, D.M.R. (1)
- Herath, H.M.B.I. (1)
- Nanayakkara, N.W.O.K.D.S.P. (1)
Subject
- Brand Personality;Celebrity Endorsement; Entrepreneurial Celebrity Endorsement; Source Credibility; Marketing Communication (1)
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- 2020 (1)
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