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Conceptualization of Digital Marketing Orientation on Business Performance of Small and Medium Exporters in Digital Era: With Special Focus on Export Market Orientated Behavior

Jayasooriya, S.D.; Yatigammana, M.R.K.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

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Author
- Jayasooriya, S.D. (1)
- Yatigammana, M.R.K.N. (1)
Subject
- Digital marketing orientation, Electronic market orientation, Export marketoriented behavior, Export performance, Export entrepreneurship orientation (1)
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Date Issued
- 2021 (1)
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