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Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka
Herzallah, F.M.F.
;
Jayarathna, L.C.H.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users
Fernando, P.M.P.
;
Jayawickramarathne, S.G.W.K.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2011
)
A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention.
Wijegunawardhana, S.M.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
DOES SOCIAL MEDIA IS AN EFFECTIVE MARKETING TOOL? A STUDY ON FASHION APPAREL BRANDS.
Fernando, P.I.N.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel).
Perera, P.K.D.P.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Relationship between Social Media Marketing Activities and Consumer Purchase Intention: A Study with Special Reference to Mobile Telecommunication Industry in Sri Lanka.
Arachchi, L.A.C.P.L.
;
Medis, A.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
RAISING BRAND AWARENESS THROUGH SOCIAL MEDIA MARKETING STRATEGY (WAM - WORLD AROUND ME APP - CASE STUDY).
Gancho, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
A Study on Impact of Building Brand Awareness of Fashion Retailer Brands Using Social Media in Sri Lanka
Madusanka, K.A.D.
;
Gayathree, D.A.P.G.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Arachchi, L.A.C.P.L. (1)
Fernando, P.I.N. (1)
Fernando, P.M.P. (1)
Gancho, S. (1)
Gayathree, D.A.P.G.K. (1)
Herath, Renuka. (1)
Herzallah, F.M.F. (1)
Jayarathna, L.C.H. (1)
Jayawickramarathne, S.G.W.K. (1)
Madusanka, K.A.D. (1)
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Subject
Social Media Marketing (8)
Purchase Intention (3)
Social Media (2)
Brand Awareness (1)
Brand awareness (1)
Brand Loyalty (1)
Brand loyalty (1)
branding (1)
Customer Loyalty (1)
design management (1)
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Date Issued
2017 (4)
2016 (3)
2011 (1)
Has File(s)
Yes (8)