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Showing 10 out of a total of 11 results for community: Commerce and Management.
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Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry
Munasinghe, U.
;
Weerasiri, S.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
The Impact of Celebrity Endorsement toward Brand Image with special Reference to Men’s Wear Apparel in Sri Lanka
Malshan, R.N.A.D.
;
Weerasiri, R.A.S.
(
Global Illuminators, Kuala Lumpur, Malaysia.
,
2016
)
Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka
Dissanayake, D.M.R.
;
Ismail, N.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.
Costa, M.P.C.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .
Senarathne, B.G.S.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri Lanka
Kavindya, M.D.A.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
The Impact of Celebrity Endorsement on Brand Personality in Sri Lanka.
Amarasighe, N.M.
;
Weerasiri , R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri Lanka
Rashinda, Malshan.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.
Chandrasiri, N.A.S.S.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Dissanayake, D.M.R. (3)
Weerasiri, R.A.S. (3)
Bandara, B.S.S.U. (2)
Hossain, M.D.A. (2)
Wasantha, H.L.N. (2)
Amarasighe, N.M. (1)
Chandrasiri, N.A.S.S. (1)
Costa, M.P.C. (1)
Gayathree, D.A.G.P.K. (1)
Ismail, N. (1)
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Subject
Celebrity Endorsement (11)
Attractiveness (2)
Bangladesh (2)
Brand Image (2)
Celebrity Worship Motives (2)
Customer Brand Relationship (2)
Expertise (2)
Service Sector Brands (2)
Trustworthiness (2)
Brand Attitude (1)
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Date Issued
2016 (7)
2017 (3)
2015 (1)
Has File(s)
Yes (11)