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Showing 10 out of a total of 13 results for community: Commerce and Management.
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Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2011
)
Impact of Perceived Service Quality on the Key Sources of Brand Equity: A Study among Tourist Hotels in East Coast of Sri Lanka
Hilal, M.I.M.
;
Mubarak, K.M.
;
Gunapalan, S.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Consumer Perception and Purchasing Decision towards Dairy Product
Ishanka, H.G.
;
Perera, G.N.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research Directions
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
The Impact of Brand Equity on Consumer Purchase Intention: Special Reference to Lifebuoy Soap
Fernando, K.W.N.P.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Impact of Merchandising on Maintaining the Long Term Relationship With The Retailer (With Special Reference to Apparel Sector)
Madhushani, A.B.N.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka
Keerthisoma, S.U.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
V: A TWIST IN THE TALE OF A BRAND
Kar, S.K.
;
Samantarai, M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri Lanka
Dissanayake, Y.M.H.R.K.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Dissanayake, D.M.R. (3)
Hilal, M.I.M. (2)
Koththagoda, K.C. (2)
Bandara, B.S.S.U. (1)
Chovancova, M. (1)
Dissanayake, Y.M.H.R.K. (1)
Fernando, K.W.N.P. (1)
Fernando, P.M.P. (1)
Gunapalan, S. (1)
Gunawardane, N. (1)
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Subject
Brand Equity (13)
Sri Lanka (3)
Brand Association (2)
Brand loyalty (2)
Perceived Quality (2)
Purchase Intention (2)
Tea Tourism (2)
4P’S (Price, Place, Product and Promotion) (1)
Beer Industry (1)
Brand Awareness (1)
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Date Issued
2017 (6)
2016 (5)
2011 (1)
2015 (1)
Has File(s)
Yes (12)
No (1)