Browsing Commerce and Management by Subject "purchasing intention"

Now showing items 1-7 of 7

The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.

Chathuranaga, A.A.D.K.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Brand image has become increasingly important for any brand in the present business context. A good brand image not only can create a clear brand differentiation but also can increase loyalty and consumer preference as ...
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.

Fasna, M.A.F.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the factors influencing consumer purchase intention for fruit drinks market in Sri Lanka. Based on that, the researcher seeks to answer the research problem of “What ...
Factors Influence on the Consumer Attitude towards Organic Food Purchasing in Western Province

Karunadasa, H.H.J.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

The purpose of this research study examines the factors influencing on the consumer attitude towards organic food and how attitude effect on the purchasing intention of organic food. Since the concept of organic food is ...
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.

Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

This study was conducted to identify the level of impact a brand’s personality has over a customer’s purchasing intention when it comes to branded apparel shopping in Sri Lanka and to establish the relationship between the ...
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .

Senarathne, B.G.S.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

In present business and marketing context the celebrity endorsement in building brands has become a major strategy. However the impact of this celebrity endorsement needs to analyze more as it impacts on the customers in ...
Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri Lanka

Guruge, M.S.P.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

As a result of the phenomenal growth of the sharing economy in the tourism industry, investigating its impacts on travellers and tourist destinations is of paramount importance. Accordingly this study attempts to measure ...
IMPACT OF SHARING ECONOMY ON CUSTOMER PURCHASING INTENTION IN THE HOTEL INDUSTRY IN SRI LANKA

Guruge, M.S.P.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Tourism industry in Sri Lanka has shown an accelerated growth in the recent past and it is one of the key income generators of the county. It is observed that concept of on demand economy/ sharing economy is becoming ...

Browsing Commerce and Management by Subject "purchasing intention"

Browsing Commerce and Management by Subject "purchasing intention"

Search Digital Repository

Browse

All of DSpace

This Community

My Account