Browsing Commerce and Management by Subject "Youth"

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Advertisement Appeals and AIDA Principle: A Correspondence Analysis Purview

Chacko, C.P.; Menon, G.S.; Paul, F.; John, E.; Nizar, N.; Suhail, M.; Nizam, H. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)

Advertisement is an effective tool used to create positive opinion among the consumers about the brand/product. Advertisement has a significant impact on the consumer at a subconscious level. The primary purpose of this ...
The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri Lanka

Nadeeka, H.S.; Weerasiri, R.A.S. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)

This study aims to establish whether the effects of Television advertisement influences today's youth for buying decisions for fruit drink market in Sri Lanka. A television advertisement has enhanced their involvement ...
Predicting young consumers' take up of mobile banking services in Sri Lanka

Senevirathne, R.P.S.M. (Department of Accountancy, University of Kelaniya, 2015)

The internet has had a significant impact on financial institutions, allowing consumers to access many bank facilities 24 hours a day, while allowing banks to significantly cut their costs. Research has shown that online ...

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