Browsing Commerce and Management by Subject "Employer brand, Employer brand attractiveness, Intention to apply, Management undergraduates, Multidimensionality of employer brand attractiveness, State universities."

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Impact of Employer Brand Attractiveness on Intention to Apply for a Job: A Survey of Final Year Management Undergraduates

Maheshika, G. A. P.; Wijewantha, P. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The purpose of this study is to investigate the impact of employer brand attractiveness on undergraduates’ intention to apply for a job in those particular employer organizations. With the increasing competition in the ...

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