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Browsing Commerce and Management by Subject "E-WOM"

Browsing Commerce and Management by Subject "E-WOM"

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  • Suganya, A.; Mary Theresha, S.; Queenmary Figurado, X.M.; Glodiya Fernando, N.I.; Lathursha, S.; Sinduja, K.; Shivany, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Nowadays people mostly access social media therefore they get information regarding goods and service through e-WOM . E-WOM can be found in several different typologies known as one-to-one communication ,one-to-many ...

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