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Browsing Commerce and Management by Subject "E-Commerce, Gamification, Impulse Buying Tendency, Lazada, Perceived Enjoyment, Shopee, Stimulus-Organism-Response"

Browsing Commerce and Management by Subject "E-Commerce, Gamification, Impulse Buying Tendency, Lazada, Perceived Enjoyment, Shopee, Stimulus-Organism-Response"

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  • Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce Sites 
    Kadir, Muhammad Farhan Izzuddin Abd; Sulaiman, Zuraidah; Chin, Thoo Ai; Mas'od, Adaviah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the booming of online shoppers in Malaysia, more e-commerce players such as Shopee and Lazada, are taking a step further to improve their platforms in gaining more customers. As such, many initiatives have been taken ...

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