The marketers face a huge challenge on how to retain their existing customers due to entrance of new competitors both from local and international arena. To retain customers, their needs, and wants should be successfully ...

Telecommunication corporations are in a constant race to increase profits, retain their customers and gain new customers like never before. Customer Relationship Management (CRM) is aimed at building strong long-term ...

Demand generation is the art and science of creating, nurturing, and managing purchase interest in your products and services through campaign management, lead management, marketing analysis, and data management. The ...

The main purpose of this study is to identify the impact of employee organizational citizenship behavior on customer loyalty in South Asia Textile (Pvt) Ltd. The study utilized a quantitative methods and it is cross-sectional ...

People’s Bank is a licensed commercial bank incorporated in 1961 with a mandate to support macroeconomic development in Sri Lanka by mobilizing rural savings. as a fully-owned state bank, we partner and support the development ...

The objective of this study is to examine the relationship between Value Added Services and Customer loyalty in mobile telecommunication industry in Sri Lanka. The research was carried out as a descriptive study. As a pre ...

The number of decorative paint companies in the Sri Lankan market is increasing and similar to that the customer demand is also increasing. Today this particular industry has become one of the profitable industries in Sri ...