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Browsing Commerce and Management by Subject "Cricket"

Browsing Commerce and Management by Subject "Cricket"

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  • Kashif, M.; Fernando, P.M.P.; Wijenayake, S.I. (International Journal of Sports Marketing and Sponsorship, 2019)
    Purpose – The purpose of this paper is to investigate the effect of patriotism, nostalgia, drama and excitement of the game, and interest in star players to predict fans’ intentions to follow one-day cricket in near future. ...
  • Arjun De Silva; Weerasinghe, T.D.; Maldeniya, D. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Even though the most popular and the most watched game during last few decades in Sri Lanka is cricket, it has been witnessed that the cricket fans are becoming less excited about the game of cricket during last years ...

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