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Browsing Commerce and Management by Subject "Corporate Social Responsibility, Tata Business Excellence Model, Tata Group, Environmental Standards"

Browsing Commerce and Management by Subject "Corporate Social Responsibility, Tata Business Excellence Model, Tata Group, Environmental Standards"

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  • Case Study-CSR as a Tool for Re-Branding 
    Gochhait, S.; Gochhait, A. (University of Kelaniya, 2010)
    CSR is no longer philanthropic or a publicity campaign, rather it is a business tool. Companies have been taking up social welfare activities from time to time. Recently the business priorities have emerged into Public ...

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