Browsing Commerce and Management by Subject "Context Published, Credibility, Elaboration Likelihood Model, Emotion, Entrepreneur, Expertise Level, Following Intention, Influencer Marketing, Linguistic Style, Personal Appearance, Social Media Marketing, Trust"

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The Attitude of Follower Towards Entrepreneur Social Media Content: An Influencer Marketing Perspective

Ho, Ree Chan; Cheng, Qian Yee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The escalating number of entrepreneurs are making use of social media to improve the online presence of their companies. They play the role of influencer by promoting their business and assemble a community of their ...

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