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Browsing Commerce and Management by Subject "Affective Experiential state, Affective Loyalty, Customer Experience, Cognitive Experiential state, Cognitive Loyalty, Conative Loyalty"

Browsing Commerce and Management by Subject "Affective Experiential state, Affective Loyalty, Customer Experience, Cognitive Experiential state, Cognitive Loyalty, Conative Loyalty"

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  • Antecedents and Consequences of Customer Experience in Theme Parks 
    Mathi, K.M.; Bhuvaneswari, S. (International Conference on Business and Information (ICBI – 2019), [Tourism & Hospitality Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    This study aims to investigate (i) the antecedents of customer experience and (ii) the impact of customer experience on customer loyalty with relevance to theme park. Data for the study were collected from the 460 respondents ...

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