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Browsing Commerce and Management by Subject "Advertising Recall, Altruistic Approach, Emotions, Qualitative Research, Second-Hand Smoking, Shock Appeal, Smoking, Social Marketing"

Browsing Commerce and Management by Subject "Advertising Recall, Altruistic Approach, Emotions, Qualitative Research, Second-Hand Smoking, Shock Appeal, Smoking, Social Marketing"

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  • Social Marketing Altruistic Approach, Shock Appeal, and Risky Consumption Behavior Harming Others 
    Mukattash, Ibrahim; Thomas, Robert (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The aim of this research is to explore the long-term effect of shock appeal over a period of time in the context of social marketing altruistic approach (toward other people), in specific advertisements that includes shock ...

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