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Browsing Commerce and Management by Title

Browsing Commerce and Management by Title

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  • A Bibliometric Analysis of Fintech: A Retrospective 
    Kesavan, Varun (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    FinTechs are a classic example of technological innovations competing with the conventional system of service provision, in this case, the provision of financial services. This paper mainly aims to study the growth of ...
  • A Bibliometric Analysis on Ethical Leadership: The Global Trend in Scopus Database (1974-2020) 
    Ling, Gan Jen; Yusof, Halimah Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The leadership research area has been focusing on ethical leadership. Scholars and policymakers are concerned about the unethical behaviours among leaders in several organisations. However, there were limited studies that ...
  • A Bibliometric Analysis on Sustainability in Business Ethics: The Global Trend in Scopus Database (2004-2020) 
    Jambulingam, Manimekalai; Jen Ling, Gan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In this century, the word "sustainability" and "Business Ethics" have been spoken widely in business ethics field. Business ethics comprises two words: "business" and "ethics", which cover the areas of moral principles, ...
  • A Bibliometric Analysis Using Vosviewer of Publications on Covid-19 Vaccines 
    Shami, Maryam (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In late December 2019, an unknown pneumonia was identified in Wuhan, China, which a few days later introduced the novel coronavirus as the cause of this unexplained pneumonia. It spread rapidly, resulting in a global ...
  • Big Data Analytics Capability and Firm Performance: A Review on Conceptual and Practice Perspectives 
    Jayawarna, Sahan Chinthana; Medis, Ajith; Samarakoon, S. M. A. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Big data analytics is a rapidly developing technological and business practice but there is little research on how to effectively use and exploit it. It is an emerging area in organizations though academics have recently ...
  • Bilateral Trade Between China and Southern Countries Using Gravity Approach: Role of One Belt, One Road 
    Haseeb, Muhammad; Ali, Mohsin; Ma, Liwen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the new context of the One Belt, One Road, China and the countries along with the new initiative have had more in-depth cooperation in bilateral trade and expanding trade scale is the focus of China's economic development ...
  • Bizguru: A Mobile-Based Digital Marketing Guide for Elderly 
    Ahmad, Nur Zulaikha Binti Mohamed Aziyen; Shminan, Sofian Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Every country in this world including Malaysia had implemented a lockdown phase for a long period to break the deadly virus chain. Many shopping complexes and factories had suffered a huge amount of loss because they were ...
  • Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence 
    Kashif, M.; Fernando, P.M.P.; Wijenayake, S.I. (International Journal of Sports Marketing and Sponsorship, 2019)
    Purpose – The purpose of this paper is to investigate the effect of patriotism, nostalgia, drama and excitement of the game, and interest in star players to predict fans’ intentions to follow one-day cricket in near future. ...
  • Board Characteristics & Integrated Reporting Quality – Evidence from Listed Companies in Sri Lanka 
    Dilhani, A.V.H.; Wijekoon, W.M.H.N. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Integrated reporting is the most recent innovation in the world of corporate reporting. It's a tool that can more accurately represent a company's ability to build value over time. In recent years, both professional and ...
  • Board characteristics and firm performance: Evidence from the Life Insurance Companies in Sri Lanka 
    Jayasundara, J.M.D.N.; Buddhika, H.J.R. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)
    Purpose: The purpose of this study is to test the hypothesis about the impact of board characteristics on the life insurance firms‟ performance in Sri Lanka. The data used for the study is derived from eight consecutive ...
  • Board Composition and Its Effects on the Financial Performance of Listed Companies in Sri Lanka 
    Gunathilake, K.S.; Aruppala, W.D.N. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Corporate governance mechanism gained considerable attention during past two decades as corporate scandals have taken place in the world. Some corporate failures in Sri Lanka made introduction to corporate governance ...
  • Board Financial Expertise and Dividend Paying Behavior of Sri Lankan Firms 
    Karunarathna, W.D.N.K.; Abeywardhana, D.K.Y. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Dividend behavior is most debatable and inconclusive issue in the corporate finance. Various theories and studies have been developed based on the dividend behavior issues but still the dividend is an unresolved corporate ...
  • Board Involvement in Corporate Sustainability Reporting: Evidence from Sri Lanka 
    Gunarathna, M.M.C.P.; Munasinghe, M.A.T.K. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Organizations can decide what should be disclosed and what should be left out of their sustainability report, and this decision is made by the board of directors. Prior studies have found different types of relationships ...
  • Board of Directors and Insurers Profitability: Evidence from Life Insurance Industry in Sri Lanka 
    Arachchi, W. A. N. U. K. W.; Gunasekera, A. L. (Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020)
    Introduction – This study investigates the relationship of board of directors’ indicators and life insurers profitability in Sri Lanka for the period of 2015 to 2018. Design/ Methodology - The study is based on secondary ...
  • Board Structure Best Practices and Its Impact on Firm Performance: Empirical Evidence from Public Listed Companies of Sri Lanka 
    Priyantha, V.P.T.; Lakshan, A.M.I. (Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, 2020)
    Board Structure is an important Corporate Governance mechanism, which would result in improved performance. Boards play an important role in advising top management. Purpose is this study was to examine the relationship ...
  • Brand Activation in Driving Customer Engagement: Theoretical and Practice Review 
    Gunawardane, N.; Thilina, D.K. (The International Journal of Business & Management, Vol 8 Issue 5, 2020)
    Brand Activation claimed to be a promotional tool use by organizations in order to induce their customers towards the brand. Literature evidence proves brand activation as an experiential learning technique compels customers ...
  • Brand Activation: A Review on Conceptual and Practice Perspectives 
    Dissanayake, R.; Gunawardane, N. (Published by Canadian Center of Science and Education, 2018)
    empirical studies claim brand activation is inline within the scope of event marketing. As per some arguments, brand activation finds itself imprecise foundation to explain its theoretical foundation. Supportively, studies ...
  • BRAND ADVOCACY: THE NEW SUCCESS MANTRA 
    Tiwari, V.; Sushil, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Brand influencers are the new PR gimmick for celebrity endorsements. Influencers are people who promote the brand on social media ie Facebook, Twitter, Instagram, google plus etc. They unfortunately are not able to drive ...
  • Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka 
    Dissanayake, D.M.R. (NSBM Business & Management Journal, 2015)
    Growing up Milk Powder Market of Sri Lanka seems to be an aggressively a competitive context since multinationals largely operate with extended brand building strategies. The promotional budget and operational investments ...
  • Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka 
    Munasinghe, A.; Dissanayake, D.M.R. (International Journal of Scientific & Engineering Research, 2017)
    This paper reviews theories, models and empirical insights on brand differentiations alongside briefing to industry practices in Sri Lanka. Prior researches have provided a ground reviewing brand differentiation strategies, ...

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