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Browsing Journal of Business and Technology by Subject "Consumer Decision Making"

Browsing Journal of Business and Technology by Subject "Consumer Decision Making"

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  • Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S. (Department of Commerce and Financial Management, University of Kelaniya, 2017)
    The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to ...

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