The Study on Identifying the Relationship between Opportunity Recognition and Sustainability in Small Business in Sri Lanka

Abstract

Entrepreneurship nowadays is one of the fastest developing and expanding fields in the modern economic settings. Present in every industry and on both corporate and small business level, entrepreneurs are often regarded as the driving economic force for improvements and expansion. Nevertheless, with both scholars and practitioners increasingly recognizing the importance of this field and related research areas, an aspect receiving the most attention is the opportunity recognition and idea generation process. This study intends to identify whether high level opportunities mediate the relationship between opportunity recognition and firm’s sustainability. The key constructs which give more concern in the research are sustainability & opportunity recognition. A questionnaire will be used to collect data as a methodology of the research. 150 samples of entrepreneurs are to be selected & descriptive statistics will be used to analyze data. The study will generate new factors which will restrict to identify high level of entrepreneurial opportunities for Sri Lankan entrepreneurs.