Abstract:
After ended Sri Lanka-LTTE conflict in 2009, there is an ongoing reconciliation process in Sri
Lanka. And also, dynamic growth in tourism industry in Sri Lanka. Ongoing Post Conflict
Reconciliation process takes the major role under this scenario. The researcher takes effort to
find out the ongoing reconciliation process whether impact to promote tourism and to give
recommendations to increase tourism promotion strategies.
The main objective of this study is to identify whether the post conflict reconciliation process
has helped to promote the tourism industry. Other objectives are identify the post conflict
reconciliation process in Sri Lanka, Study Strategies of post conflict Tourism promotion in Sri
Lanka. Recognize people attitudes in village community in study area, effectiveness of
reconciliation process for the growth of post conflict tourism in Sri Lanka.
This research study is comprised primary data and secondary data and has done mix method
(qualitative and quantitative) research study using books, journals, reports, academic
publications and web sites. Primary data collect by interviews and questionnaires to analyze the
research. The target population was fifty village community in Nilaweli area and twenty Local
and International tourists in this area. Structured questionnaire and open ended interviews were
used to collect data. Respondents were village community, local and International tourists and
hotel managers or owner who were involved in tourism sector
The research study has highlighted regional development, tourism promotion strategies,
protection, Employment, freedom, integration, education, and other regional causes are affected
to promote tourism. It has proved while follow the primary data which are included. In addition,
it can be identified the ongoing reconciliation process has helped to promote tourism in Sri
Lanka.
