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The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri Lanka

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dc.contributor.author Ruwan, C.
dc.contributor.author Gunawardane, N.
dc.date.accessioned 2015-12-04T08:57:51Z
dc.date.available 2015-12-04T08:57:51Z
dc.date.issued 2015
dc.identifier.citation Ruwan, C. and Gunawardane, N. 2015. The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri Lanka. 6th International Conference on Business & Information ICBI – 2015, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. pp 488-498. en_US
dc.identifier.issn 2465-6399
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/10613
dc.description.abstract This research has focused on identifying the impact of experience design elements in textiles shopping industry in Sri Lanka on the loyalty behavior of the customers. There were three independent variables: Functional experience, Sensory experience and Social experience which were used to categorize the experience design elements in a textiles shopping environment. Loyalty behavior was the dependent variable in this research which was affected by experience design elements. In the same time, two variables: Pleasure and Arousal mediated the relationship between experience design elements and loyalty behavior in the textiles shopping environment. As the results, functional experience, sensory experience and social experience has a direct but not a significant relationship with the loyalty behavior while pleasure and arousal mediates significantly the relationship between experience design elements and loyalty behavior. en_US
dc.language.iso en en_US
dc.publisher Faculty of Commerce and Management Studies, University of Kelaniya en_US
dc.subject Textile Shopping Industry en_US
dc.subject Functional Experience en_US
dc.subject Sensory Experience en_US
dc.subject Social Experience en_US
dc.title The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri Lanka en_US
dc.type Article en_US


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