Entrepreneurial Orientation at ABC Hotels PLC

Abstract

This case study is about Entrepreneurial Orientation (EO) dimensions of autonomy, risk tating, innovativeness, proactiveness and competitive aggressiveness practiced at ABC Hotels plc, hypothetical name, as it is the benchmarking company for many practices in Sri Lanka. This is a qualitative study where the data for the research were gathered via interview and the annual reports of ABC Hotels plc. With regard to autonomy, middle and lower level managers had not been vested power to act as they wish. On the contrary, almost all the employees were vested with the power to bring forth anything to the ground as they wish provided they bring business turnarounds. Business risk taking is fairly high as it undertook loss incurring TA, and with a long term payback period of Obrim with huge investment. Proactiveness and competitive aggressiveness were seen in practice fairly. In conclusion it was observed that all the dimensions of EO except for autonomy were fairly practiced at ABC Hotels plc.