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Browsing ICBI 2015 by Subject "Airline"

Browsing ICBI 2015 by Subject "Airline"

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  • Gunasekara, M.A.N.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Since the last decade, customer retention has been a central issue in management, and marketing decisions of firms. This phenomenon is good for the general well-being of the firms. Benefits of customer retention from a ...

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