Browsing ICBI 2015 by Author "Herath, H.M.R.P."

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Impact of Brand Personality Determinants towards Purchasing Intention: A Study on Branded Umbrella Products in Sri Lanka

Riyas, M.; Herath, H.M.R.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

All Marketing Managers are trying to win the market by differentiating their products among the customers by using the product and brand related factors. Among those factors brand personality is still critical factor to ...
Impact of Lean System on Merchandizing Performance Excellence

Pathirathna, L.S.B.H.; Herath, H.M.R.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

The study sets to achieve two objectives namely, identify the extent to which Lean system performance impact on Merchandizing Performance and bring recommends to horizontally replicate the research findings for similar ...
Organizational Structure Influence on the Technological Adaptation by the SMEs in Sri Lanka: With Special Reference to Automobile Industry

Herath, H.M.R.P.; Cooray, N.H.K. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

In most of the developing countries the development in the Small and Medium Enterprises (SMEs) is a critical factor in the economic development in the country. However, SMEs have disadvantages related to the lack of ...

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