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Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province

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dc.contributor.author Kahatapitiya, K.D.M.A.L.
dc.contributor.author Wijenayake, S.I.
dc.date.accessioned 2015-11-27T06:19:17Z
dc.date.available 2015-11-27T06:19:17Z
dc.date.issued 2015
dc.identifier.citation Kahatapitiya, K.D.M.A.L. and Wijenayake, S.I. 2015. Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.identifier.issn 2420-7519
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/10465
dc.language.iso en en_US
dc.publisher Faculty of Commerce and Management Studies, University of Kelaniya en_US
dc.title Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province en_US
dc.type Article en_US


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