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The impact of social media on business performance in Sri Lanka

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dc.contributor.author Edirisinghe, I.K.
dc.date.accessioned 2015-11-13T03:47:13Z
dc.date.available 2015-11-13T03:47:13Z
dc.date.issued 2015
dc.identifier.citation Edirisinghe, I.K. 2015. The impact of social media on business performance in Sri Lanka. Proceedings of the Undergraduates Research Conference, Department of Accountancy, University of Kelaniya, Sri Lanka. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/10277
dc.description.abstract Social media are gaining popularity and are increasingly used in operations of many companies, including small, medium-sized, and large organizations. It is new business area in marketing that has businesses, organizations and brands jumping make friends, connections and followers; and build communities in the virtual space. The objective of this research is to explore the impact of social media and to analyze to what extent social media have impact on organizational capabilities and business performance. A qualitative and quantitative research study was conducted. Social media can be used for internal communications as well as a method of engaging with both existing and potential new customers. It states that the real business revolution occurs in the arrival of several social media sites, such as LinkedIn, Face book, and Twitter. It also discusses the use of social media websites in businesses. The research data will be collected through secondary and primary method. Mail questionnaire, interviews and surveys used for this. Companies that invested early to harness the power of social media claim higher returns, with even greater gains predicted to be on the way. en_US
dc.language.iso en en_US
dc.publisher Department of Accountancy, University of Kelaniya en_US
dc.subject Social media en_US
dc.subject brand image en_US
dc.subject internet marketing en_US
dc.subject business performance en_US
dc.title The impact of social media on business performance in Sri Lanka en_US
dc.type Article en_US


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