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Showing 10 out of a total of 216 results for community: Junior Research Symposia.
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The Impact of Experiential Marketing on Purchase Intention with Special Reference to Dialog 4G Routers.
Kodagoda, K.W.M.S.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Personality on Consumer Brand Loyalty: With Special Reference to the Fashion Apparel Retail Industry in Sri Lanka.
Molagoda, S.M.T.D.
;
Gyathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka.
Gunasekara, M.H.K.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Product Package Elements on Consumer Purchase Decision: Dairy Food Product Industry in Sri Lanka.
Marasingha, M.P.C.H.K.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.
De Silva, S.M.N.S.J.
;
Wijenayake, S.I.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka.
Maduwegedara, N.K.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)
Ekanayake, I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.
Ganegala, G.W.N.K.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impacts of Social Network Advertising on Brand Loyalty (With Special Reference to Consumer Electronics Industry).
Asees, F.A.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri Lanka
Rashinda, Malshan.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Thilakarathne, C.R. (10)
Wanninayake, W.M.C.B. (9)
Madurapperuma, M.W. (8)
Perera, G.N.R. (8)
Perera, H.A.P.L. (8)
Karunarathne, W.V.A.D. (7)
Abeywardhana, D.K.Y. (6)
Bandara, R.M.S. (6)
Jayarathne, W.A. (6)
Kumara, D.W. (6)
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Subject
Profitability (21)
Sri Lanka (21)
Purchase Intention (15)
Financial performance (12)
Capital structure (11)
Working Capital Management (11)
Firm performance (9)
ROA (8)
Brand loyalty (7)
Celebrity Endorsement (6)
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Date Issued
2016 (216)
Has File(s)
Yes (216)