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Factors Influencing the Brand Loyalty towards the Fast Food Industry in Sri Lanka: with Special Reference to Internationally Franchised Fast Food Brands in Sri Lanka

Perera, H.M.H.N.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

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Author
- Gayathree, D.A.G.P.K. (1)
- Perera, H.M.H.N. (1)
Subject
- Brand loyalty (1)
- Food Quality (1)
- Promotions (1)
- Revisit intention (1)
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