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Consumer Perception and Purchasing Decision towards Dairy Product

Ishanka, H.G.; Perera, G.N.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

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- Perera, G.N.R. (1)
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- 4P’S (Price, Place, Product and Promotion) (1)
- Brand Equity (1)
- CP- Consumer’s Perception (1)
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