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The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.

Chandrasiri, N.A.S.S.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya, 2016)

Now showing items 1-1 of 1

Author
- Chandrasiri, N.A.S.S. (1)
- Gayathree, D.A.G.P.K. (1)
Subject
- Celebrity Endorsement (1)
- Purchase Intention (1)
- Source credibility (1)
- ... View More
Date Issued
- 2016 (1)
Has File(s)
- Yes (1)