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The impact of Social Media Functions on building Brand Loyalty with special reference to High-End Fashion Retailer Brands in Sri Lanka

Weerakoon, C.E.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

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Author
- Perera, G.N.R. (1)
- Weerakoon, C.E. (1)
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- Brand loyalty (1)
- Fashion retailer brands (1)
- Social media functions (1)
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