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Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka.
Sudharshana, N.A.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Gayathree, D.A.G.P.K. (1)
Sudharshana, N.A. (1)
Subject
Ayurvedic products (1)
Brand awareness (1)
Brand image (1)
Brand knowledge (1)
Brand recall (1)
Brand recognition (1)
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Date Issued
2017 (1)
Has File(s)
Yes (1)