Browsing Junior Research Symposia by Subject "purchasing decision"

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Impact of Health Oriented Attitudes on Customer Purchasing Decision in Processed Food Industry

Jayasiri, G.D.D.M.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Processed food industry is very successful industry with in word and it is growing day by day. Even though it is observed that there is a high consumption of processed food items, there are evidences that methods of food ...
Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.

Kariyawasam, K.I.S.S.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the influence of TV advertising on youth female purchasing decision of fairness cream. Based on that the researcher seeks to answer the research problem of “Do TV ...
Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District).

Abeysundara, A.H.A.C.L.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

25 Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District) A.H.A.C.L.Abeysundara, Department of Marketing Management, Faculty of Commerce and Management Studies, ...

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