Browsing Junior Research Symposia by Subject "Visual Merchandising"

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Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka

Wijegunarathne, K.V.D.J.K.B.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

Modern trade has become a popular channel in Sri Lanka and it continuously calls for a growing market share in each year. Due to the fact that modern trade’s expanding dominance, marketers focus on improving sales in modern ...
The Impact of Visual Merchandising on Customer Buying Decision with Special Reference to Fashion Retailing Stores in Colombo and Suburbs in Sri Lanka.

Pathmila, P.A.M.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Shopping is an activity that brings customers directly contact with retailer and retail institutions. And it is a series of behaviors of acquiring product or the value of shopping process. The motivation to shop can simply ...

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