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Browsing Junior Research Symposia by Subject "PD- Purchase Decision"

Browsing Junior Research Symposia by Subject "PD- Purchase Decision"

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  • Ishanka, H.G.; Perera, G.N.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    At present there is a growing demand for set yoghurts in Sri Lanka. It is important for set yoghurt industry to understand and identify what are the consumer’s perception, needs and wants, what are the factors affecting ...

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