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Browsing Junior Research Symposia by Author "Patabendige, S.S.J."

Now showing items 1-7 of 7

The Effect of In-Store Promotion Tools On Purchase Intention of Sri Lankan Supermarket Consumers: With Special Reference to Western Province

Ekanayaka, H.P.R.A.P.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

With rapid changes in customer life style and shopping habits, supermarkets are becoming more popular among Sri Lankan customers. In a competitive nature of supermarket industry, the management of supermarkets practice ...
Factors Impact on Customer Credit Card Usage Behavior in Sri Lanka.

De Silva, L.G.R.V.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

Credit card business is a very dynamic segment within the banking industry with a higher level of competition. Hence identifying the specific variables that would impact on the credit card usage behavior would give a better ...
Impact of Brand Equity Dimensions on Selection of Retail Fashion Chain among Youth (A Study Based on Colombo District).

Perera, T.C.J.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

In recent years, retailers have been facing a challenging marketing environment and they have recognized the power of brand building. Hence building brand equity becomes an important source of differentiation as well. ...
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.

Swarnawimala, H.M.R.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

This study is undertaken to identify what extent of brand equity influence to purchasing intention towards local apparel brands in Sri Lanka. Due to high competitiveness of the market place and competitive foreign brands ...
The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.

Jayathilake, A.V.H.L.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya, 2016)

This study is undertaken to identify the what extent of brand image influence to purchasing intention towards Sri Lankan motor car market with a special reference to the Colombo and Kandy districts. Due to high competitiveness ...
Investigation the Effect of Airline Service Quality on Passenger’s Satisfaction and Loyalty in Sri Lanka

Gunathilaka, W.A.D.R.M.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The service sector has grown to be an integral part of Sri Lanka’s economy and aviation is yet another energetic industry which has immense potential due to the country’s strategic geographical location. Therefore, this ...
Sri Lankan Passenger’s Perception towards adoption on Social Media Marketing in Airline industry.

Subasinghe, S.M.A.N.M.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The objectives of the study are to identify the level of Sri Lankan passenger’s perception towards adoption of social media marketing and to identify the most significant factor towards adoption of social media marketing ...

Browsing Junior Research Symposia by Author "Patabendige, S.S.J."

Browsing Junior Research Symposia by Author "Patabendige, S.S.J."

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