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Browsing ICSS 2008 by Author "Wanninayake, W.M.C.B."

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Brand personalities of telecommunication service providers in Sri Lanka: an empirical study

Wanninayake, W.M.C.B.; Gunawardana, H.M.R.S.S. (University of Kelaniya, 2008)
Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka

Weerasiri, R.A.S.; Wanninayake, W.M.C.B. (University of Kelaniya, 2008)
Influential factors to effectiveness of physical distribution: an empirical study in Sri Lankan footwear industry

Mendis, A.; Wanninayake, W.M.C.B. (University of Kelaniya, 2008)

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