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Brand Value Co-creation in the Life Insurance Sector: Way Forward via Service Dominant Logic

Ekanayake, A.S.; Weerasiri, R.A.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Now showing items 1-1 of 1

Author
- Ekanayake, A.S. (1)
- Weerasiri, R.A.S. (1)
Subject
- Insurance industry, Life insurance, Service dominant logic, Service, Value cocreation (1)
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Date Issued
- 2021 (1)
Has File(s)
- Yes (1)