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Impact of Sales Promotions Tools on Consumer Buying Intention for Personal Care Products: Empirical Evidence from Western Province, Sri Lanka

Munasinghe, N.R.; Abeysekera, R. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

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Author
- Abeysekera, R. (1)
- Munasinghe, N.R. (1)
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- Consumer buying intention, Personal care products (1)
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Date Issued
- 2021 (1)
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