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Browsing International Conference on Business and Information (ICBI) by Subject "Fast Moving Consumer Goods"

Browsing International Conference on Business and Information (ICBI) by Subject "Fast Moving Consumer Goods"

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  • Emergence of Rural Markets in India; Opportunities, Threats and Innovations 
    Agarwal, H. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Rural India, which was earlier ignored by marketers, is now attracting more and more companies towards it. Marketers now see a need to tap this segment of the population where they see a huge scope for marketing. But only ...

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